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l’azile » publicité

November 24, 2007

“watch me”

catherine @ 5:50 pm

A friend sent me the link to what I must admit are some of the cutest ads (Flash required) I have seen about disability. Produced by Leonard Chesire Disabilty, a voluntary sector organisation in the UK that provides services in support of people with disabilities, these ads are not only visually beautiful but, I am sure, will do wonders to give people a warm fuzzy feeling about disability.

But you know, being me, I can not help but wonder about some things. I mean, all that is really nice when you are in the comfort of your own living room, watching the late evening news, your feet all warm and cozy in your favourite phentex slippers and a nice cup o’tea by your side when an ad flashes briefly across the telly screen. “Ah, look at that, dearie”, you will say to the wife sitting next to you, knitting you some phentex mittens, “such a sweet doggie!” (a sweet doggie just about to go bungee jumping, by the way). But would you feel the same if you encountered a 52 year-old man drooling on his shirt who can not use the loo without a bit of help, let alone skydive? (And please, do not get all PC on me, I am just saying, and I know what I am talking about, disability is not always cute, and sometimes, for all sorts of reasons, it can actually be quite, euh, discomforting.)

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